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THE 7 DEADLY SINS OF US MARKET ENTRY

Updated: Aug 20, 2021

Jeff Snider | Base Miami


With its geographical proximity, the US - and Miami in particular - offers an ideal destination for Latam companies to land and expand.

So if Miami is an ideal beachhead for Latam companies coming to the US, what could go wrong? The short answer is “everything”.

We have seen it happen many times over the years. Companies come and spend a year or two trying to figure out the market and get customers. Time goes by, everything costs more and takes longer to suc